Looking forward, it seems that Apple expects the good times to just keep on coming.
Windows 10 Mobile aimed to provide greater consistency with its counterpart for PCs, including more extensive.
First released in 2015, it is a successor to Windows Phone 8.1, but was marketed by Microsoft as being an edition of its PC operating system Windows 10. These new profit figures seem to bear him out. Windows 10 Mobile is a discontinued mobile operating system developed by Microsoft. A research note from Piper Jaffray's Gene Munster in April 2015 said that Apple's latest device is "fundamentally different" from previous iPhones, and we should expect to see higher-than-expected sales throughout 2015. In fact, that Apple has been able to sustain these profit levels is a testament to just how well the iPhone 6 is selling. But this (tiny) drop-off is to be expected: iPhone sales are cyclical, and 2014 Q4 benefited from Apple's record-breaking iPhone 6 launch. That said, the 92% is actually a decline for Apple: In Q4 of 2014, Canaccord Genuity estimated Apple was responsible for 93% of industry profits. Since then, the launch of the iPhone 6 and 6 Plus propelled the company to the most profitable quarter of any company ever. It's a stark illustration of just how wildly popular the iPhone 6 has been - in Q1 of 2015, Apple was responsible for 65% of smartphone industry profits. Yes, that adds up to 107%, because other handsets makers have either failed to make a profit or actively lost money. Despite this, it is taking the vast, vast majority of profits in the industry - a staggering 92%.Īs reported first by the Wall Street Journal, Canaccord Genuity analyst Mike Wakley estimates that Apple took well over 90% of all profits in the smartphone business in 2015 Q1, with Samsung coming in a distant second, at 15%. Apple CEO Tim Cook speaks during a presentation at Apple headquarters in Cupertino, California October 16, 2014.Īpple has a tiny market share of the smartphone industry - but it is making some truly massive profits.Īccording to research firm IDC, the Cupertino company was responsible for just 18.3% of smartphones shipped globally in Q1 of 2015.